HL Assurance

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Who We Are

HL Assurance is a member of Hong Leong Group, a leading conglomerate with diversified businesses in banking and financial services, manufacturing and distribution, property development and investments, hospitality and leisure, and principal investment with presence in Asia, Europe, North America and Oceania. We are a licensed general direct insurer and also a member of General Insurance Association in Singapore.

The Hong Leong Financial Group

Hong Leong Financial Group is a leading provider of financial services through the subsidiaries and associate companies of Hong Leong Financial Group Berhad. The Group’s Financial Services companies provide a broad spectrum of financial services – banking, treasury, insurance, fund management, investment banking, capital markets and stock-broking throughout Malaysia, Singapore, China, Hong Kong and Vietnam. Our products and services are distributed via a diverse range of distribution channels.

Global Network

Our Core Values

Hong Leong Group firmly believes that its core values form its foundations and framework. Its values build its character; they are the binding cord that holds the people together, the driving force towards the successful accomplishment of the Group’s Vision. The Values are:

1. Quality

To consistently provide goods and services of the highest quality at affordable prices

2. Entrepreneurship

To pursue management vision and foster entrepreneurship

3. Innovation

To nurture and be committed to innovation

4. Honour

To conduct business with honour and integrity

5. Human Resource

To enhance the quality of human resources as the essence of management excellence

6. Unity

To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all

7. Progress

To improve existing operations and to position for expansion and new opportunities

8. Social Responsibility

To create wealth for the betterment of society

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